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November 19, 2009 07:05  by Kris Abel

This coming Tuesday will see the release of the December issue of Esquire Magazine. It's a special issue, filled from cover-to-cover with Augmented Reality codes that allow photos and articles to come alive when you hold them up in front of a webcam. Actor Robert Downey Jr. smashes through the cover and in a fashion piece, a model tries on different clothes. It's more than just the magazine adding a quick gimmick, the digital wizards at The Barbarian Group, the creative company who developed the technology at Esquire really play with what's possible. With one of the magazine's photos, you get to control the weather by tipping the photo at different angles, in another photo Gillian Jacobs will tell you a joke based on the time of day. Come back later and you'll get a different joke. You'll need to download the software from the Esquire site and of course a copy of the magazine, although if you can't wait, Mashable has some of the pages for you to download and try here and here.  

 

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