Popular in the late 19th and 20th Century, Zoetropes are cylindrical devices that spin a sequence of images so fast that it creates the illusion of a moving image. For their Spring 2010 fashion show, Temperley London commissioned this impressive twelve-foot tall Zoetrope, designed to mimic a carousel. Building on the concept, this one has fifteen animation tracks, each one showcasing a different fashion look. Created by New York-based production studio Legs, they managed to keep the vintage feel of the Zoetrope with a mechanical system that moves a camera along the different tracks of the column while projecting the resulting image against screen as Cab Calloway's St. James Infirmary Blues plays on a vinyl record player to match. For a better look at the sequences featured on each track, check out Temperly's
online interactive version of their circus Zoetrope. GlossyInc.com has more info on the construction of the piece
here.