Hard to believe it’s the tenth anniversary of American Pie, the coming-of-age sex romp that forever placed Jason Biggs in the annals of movie moments for defiling what many consider to be wholesome pastry. This week Universal releases their seventh, yes seventh, movie in the series on home video and included is the studio’s latest interactive technology, pocket BLU, an app that transforms your cellphone into a remote control, allows you to download extras from the movie disc, and access your social network accounts.


pocket BLU has a number of technical limitations making it a feature only available to those who have the latest tech toys. You’ll need an iPhone or iPod Touch, a home Wi-Fi network, and a Blu-ray player with a Wi-Fi connection.

With these in place you can start the movie and then launch the app and it will automatically connect to your Blu-ray player, take control and give you a touchscreen interface you can use to navigate the pop-up menu and playback controls. The connection will also “unlock” a selection of video extras included on the disc as a download you can transfer onto your iPhone or iPod Touch. Many of today’s releases include a feature called Digital Copy that let you download a version of the movie onto your mobile device, but it doesn’t include the extras. pocket BLU is an effort to fill that gap.


The unlockable extras also play a part in social BLU, a second Blu-ray feature that allows you to connect to your Facebook and Twitter account. In the case of Facebook you can use the mobile app or your connected Blu-ray player to post a rating for video extras to your social profile, while the Twitter connection will allow you to post Tweets broadcasting which disc features you’re checking out.

Of all these features the one that I think that offers the most use is the TimeCode view. When held in landscape mode the app switches to a timecode screen that displays both the time elapsed as well as the time remaining. Run your finger along the timecode itself and you can scrub the playback, moving incrementally through the movie by groups of seconds, allowing you to pinpoint and pause on key moments in the film.

Ah yes, that would be why it’s packaged with an American Pie sequel. For those looking to jump to the exact moment where actress Beth Behr takes off her top, pocket BLU’s timecode control is certainly going to make that easier.
Aside from offering precision control over the breasts of actresses, pocket BLU isn’t a very compelling feature. Unlike Fox’s FoxPop technology which delivers a new content experience, Universal’s app merely duplicates elements from your Blu-ray player and once you’ve played with the gimmick you’re unlikely to ever use it again.

Of all the movies I could have chosen to test this new technology out, the seventh American Pie movie is most-assuredly the last title I would have chosen, but am relieved to say it’s actually a funny and rewarding timewaster. Usually the quality of sequels tends to go down, but it appears that for the tenth anniversary the studio made an effort and The Book of Love manages to offer an inventive mix of titillation, gross-out gags, and well-intended advice for teens struggling with the panic of sex. It follows the formula of the original, offering a new generation of boys struggling with their virgin status, a new Stifler, a new “Bible”, and new back-firing schemes while managing to get away from feeling like a cash-grab. It has its own scenes of infamy involving a peanut butter sandwich and a “moose pickle” plus a twinkling cameos by several teen movie veterans including Christopher Knight, Tim Matheson, Dustin Diamond, and appearances by Brett Michaels and Kevin Federline. It’s the one American Pie sequel you don’t have to avoid.
