It's a fierce battle between the new BIC matic mechanical pencil and the traditional wooden one we all know and love. bic-fight.com will use your Facebook profile as a 3D arena for the two writing instruments to have at it, not only tearing apart your profile wall as they trade strikes, but also writing their own content. This is a promotion designed for spanish-speaking markets, but you won't have any difficulty making it work and, to me, having your profile transformed into a Spanish Facebook profile only makes it more entertaining.