With it's animated butterflies and bizarre clips of people breaking pencils, Kah Ra Shin is an unlikely viral website for the EA video game Burnout Dominator (although its neat how they use tire skid marks to make Kanji symbols). The site is devoted to a fictional philosophy called Kah Ra Shin (Crashing) that explores the idea of finding release through acting out, wether it be breaking a pencil or screaming intensely. The best part of the website is the "Art of Screaming" where visitors can upload video clips of themselves screaming into the camera for release.