Based on the movie, which in turn is based on video game, LEGO has some sets coming out for the release of Prince of Persia. These have given LEGO the chance to create animals and characters that are unique for them. This is their first ostrich and first camel, for example, and they know that some major LEGO creators will buy these sets even if they are not fans of the movie or the game, simply to get at these new minifigs and pieces.