Say good-bye to Bionicles. As the original fans have started to out-grow the series, LEGO has chosen to transition the series into Hero Factory which will have the same style and themes, but will focus on simplicity, offering less-complex stories, easier to remember names, and a focus on designs that work strongly as action figures. LEGO calls is "Constraction", meaning that these are action figures that you assemble. LEGO has found that some kids are less interested in the engineering side of the bricks and simply want some cool characters to role-play with.